《经济学人》考研英语阅读题源报刊双语精读版训练--科技巨头如何...

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上期翻译答案

HeiQ claims that its Viroblock NPJ03 technology, which "makes treated textiles resistant against the degradation by microorganisms and inhibits the growth of bacterial odors," has been tested effective 99.99% in 30 minutes against SARS-CoV-2, the virus that causes COVID-19.

HeiQ宣称，经测试，其Viroblock NPJ03技术，能够“使经过处理的面料抵抗微生物的降解，并抑制细菌气味的滋生”，在30分钟内抵御SARS-CoV-2（引起新冠疫情的病毒）的有效率为99.99%。

句子主体为:HeiQ claims that its technology has been tested effective 99.99% in 30 minutes against SARS-CoV-2n.

which...是对Viroblock NPJ03 technology的解释说明，the virus that causes COVID-19是对SARS-CoV-2n的解释说明

1.degradation 毁坏,恶化(过程)，the process of sth being damaged or made worse

2.resistant 抗…的；耐…的， not damaged by the thing mentioned

《本期内容》

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导读

眼下的谷歌或许才21岁，却已迎来了中年危机。与这类危机中常见的一样，表面看来一切都好。

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双语阅读

Being hauled before Congress is, on the face of it, a sign of success. But it also marks a difficult moment for Google’s leaders: the onset of corporate middle age. This is a problem as old as business itself. How do companies sustain the creativity and agility that made them great, even as they forge a culture and corporate machine that is built to last?

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表面上看，被国会质询是企业成功的体现。但对谷歌的领导层来说，它同样标志着一个艰难时刻的到来：公司开始步入中年。这个问题和商业活动本身一样历史悠久。公司如何在打造一种经久不衰的文化和企业机制的同时，保持曾让自己发家兴业的创造力和敏捷性？

The cultural challenge is fuzzier but no less urgent for a firm that is proud of its unusual corporate character. The freewheeling ethos that was so successful in Google’s early days has become a liability. It works much less well at scale.

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对于谷歌这样一家以独特的企业性格为荣的公司来说，文化上的挑战虽没有那么明显，却同样紧迫。谷歌自由自在的气质在早期极为成功，如今却成了一种包袱。公司规模变大后这种气质拥有的优势大打折扣。

Google now has nearly 120,000 employees, and even more temporary contractors. Doing things from the bottom up has become harder as the workforce has grown larger and less like-minded, with squabbles breaking out over everything from gender politics and the serving of meat in cafeterias to Google’s sale of technology to police forces.

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谷歌目前有近12万名员工，合同工的数量甚至更多。翻译划线句，在文末留言框内打卡，答案下期公布~

The signs of ageing are apparent in Google’s maturing business, its changing culture and its ever-more-entwined relationship with government. Take the business first. The firm is running up against growth constraints in its near-monopolies of search and online-advertising tools. Its market share in search ads is around 90%.

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谷歌的衰老正从几个方面显现出来：趋于成熟的业务、演变的企业文化，以及和政府的关系比以往都要纠结不清。先说业务。在被它近乎垄断的搜索和在线广告工具领域，谷歌的扩张开始触顶。它在搜索广告市场所占份额已达到90%左右。

Unearthing other gold mines has proved difficult. None of the ambitious “moonshot” projects into which Alphabet has poured billions, such as delivery drones and robots, has been a breakout success. To keep growing, Google is having to try to muscle in on the turf occupied by big tech rivals, such as cloud computing and enterprise software and services.

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而到别处掘金的历程并不顺利。Alphabet已为雄心勃勃的“登月”项目投入了数十亿美元，包括送货无人机和机器人，但无一取得突破性成就。为保持增长，谷歌不得不费力挤进已被其他大型科技竞争对手占领的地盘，比如云计算、企业软件和服务等。

本文节选自：The Economist（经济学人）

发布时间：2020.08

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词汇积累

1.onset

英[nset]美[ɑnset]

n.开端，发生，肇始(尤指不快的事件)

2.agility

英[dlti]美[dlti]

n.灵敏性；敏捷；灵活；机敏

3.fuzzy

英[fzi]美[fzi]

adj.覆有绒毛的; 毛茸茸的; 紧鬈的; 拳曲的; (形状或声音)模糊不清的

4.ethos

英/'iθs/美/'iθɑs/

n. (个人或团体的)气质,精神特质;思潮

5.squabble

英 /'skwb()l/美/'skwɑbl/

vi. (为小事而)争论, 吵嘴

6.drone

英/drn/美/dron/

n. 雄蜂；嗡嗡的声音；懒惰者

vi. 嗡嗡作声；混日子

vt. 低沉地说

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词组搭配

1.bottom up 颠倒，倒置；[俗]干杯

2.ever-more-entwined 纠缠不休

3.run up 迅速成长，上涨, 增涨

4.on the turf [美国俚语]从事卖淫的;以赛巧为业的，作为赛马场赌客的;不名一文的，穷困堕落的

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写作句总结

But it also marks a difficult moment for Google’s leaders: the onset of corporate middle age.

结构:It marks a moment for sb.: sth.

对XX来说，标志着XX时刻的到来：某事

例句:It marks a difficult moment for Bytedance : a home for Tik Tok to return.

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